now-now, adverb
- Origin:
- AfrikaansShow more Calque formed on Afrikaans nou-nou in a moment, a moment ago.
colloquial
- Note:
- Reduplication is common in South African English: see also bok-bok, footsie-footsie, kiep-kiep (kiep sense 1 b), klip-klip, kwela-kwela, pata-pata, play-play, tsaba-tsaba, voetjie-voetjie.
1. In the immediate past, ‘a moment ago’. See also note at just now.
1960 C. Hooper Brief Authority 330‘When did it happen?’ ‘Now, Father, now-now-now. Almost this minute.’
2. In the immediate future, ‘in a moment’. See also just now.
1970 J.R. Bennett Informant, KrugersdorpI’m going to town now now.
1991 Informant, Port Elizabeth (now Gqeberha), Eastern CapeShe’s waiting for her husband — he’s coming now-now.
In the immediate past, ‘a moment ago’.
In the immediate future, ‘in a moment’.

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