LSM, noun
Abbreviation of Living Standards Measure, a system formerly used in business and marketing to rate consumer groups based on their standard of living (rather than income alone), with LSM 1 being the lowest living standard and LSM 10 the highest. Also attributive.
2012 gmp24.co.za (DSAE Corpus)The target market is predominantly the middle to upper LSMs incorporating the emerging black diamonds.
2016 bdlive.co.za (DSAE Corpus)Somehow, our industry has decided that when you talk to a lower LSM, you should use the vernacular, but when talking to a higher LSM, English goes.
Abbreviation of Living Standards Measure, a system formerly used in business and marketing to rate consumer groups based on their standard of living (rather than income alone), with LSM 1 being the lowest living standard and LSM 10 the highest. Also attributive.
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