Satour, noun
/ˈsætʊə/
- Forms:
- Also SATOUR.
- Origin:
- Blend formed on South African Tourist Corporation.
A parastatal body formed in 1947 to promote and co-ordinate South African tourism.
- Note:
- The South African Tourism Corporation was renamed the South African Tourism Board when its composition was changed in 1983 (see quotation 1988).
1951 A. Gordon-Brown Yr Bk & Guide to Sn Afr. 1951 159A new tourist promotional organisation, known as the South African Tourist Corporation, and sponsored by the Union Government, commenced activities in 1947 to develop tourist traffic to the Union. The Corporation is often referred to as ‘Satour’.
1988 S. Afr. Panorama Jan. 33Satour is a parastatal organisation which..was established in 1983 through the amalgamation of the former Hotel Board, the South African Tourist Corporation and the Department of Commerce, Industry and Tourism. The main objective is to encourage tourism within and to South Africa and to improve tourist facilities in the country.
A parastatal body formed in 1947 to promote and co-ordinate South African tourism.
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