jouj, jujShow more Also jouj, juj, zchoosch, zhoozsh, and with small initial.
Isicamtho, English, Show more From Isicamtho iJuwish ‘excellent’, ‘stylish’, also ‘fashionable clothing’, from English Jewish, with spelling remodelled to the English root.
Originally in township slang, but now more widely used. The term perhaps reflects a perception that Jewish people dress with style, or records the early predominance of Jews in the Johannesburg clothing trade. The variant spellings are attempts by English-speakers to reflect the pronunciation of the Isicamtho word.
A.adjectiveExcellent, ‘cool’; well-dressed, elegantly dressed.Hence (nonce) superlative form Jewishest.
[1962W.S. Manqupu inStar 22 Feb. 14[In ‘isicamtho’] ‘beef’ means to get drunk; ‘guess’ is bad luck, ‘Jewish’ is excellent; ‘jumpers’ is late afternoon.]
a1968D.C. Themba inE. PatelWorld of Can Themba (1985) 36The tsotsi turned round and looked out of the window on to the platform. He recognized some of his friends there and hailed them. ‘O, Zigzagsa, it’s how there?’ ‘It’s jewish!’
1985H. Prendini inStyle Oct. 41Blacks look at someone who’s well-dressed and announce admiringly ‘Mooi-Jewish!’
1989M. Brand inFair Lady 25 Oct. 92Zchoosch, elegantly cool.
1992A. Jay on Radio 5, 19 Nov.If you wear this tie you’ll be the jujiest oke in Cape Town.
1992B. Ronge inSunday Times 10 May (Mag. Sect.) 8This was the jet-set and I definitely required a touch of what some hairdressers call ‘zhoozsh’. So I set out for Sandton City, the world’s largest supplier of ‘zhoozsh’ to the masses.
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